Microsoft Logo History and Evolution – Microsoft Brand 2

Enter the 1980s. The easy-going marijuana haze of the 1970s gives way to the go-go cocaine 1980s. Society enters a sharper-edged, more aggressive phase, and Microsoft logo history is about to be made as company designers follow the trend. The company decides to do away with the soft, rounded contours of the original Microsoft logo in favor of something completely different: In just five years’ time, the old Microsoft logo has undergone a radical overhaul. The letters are now formed of bold, single lines instead of the poufy series of fat circles and concentric lines in the original Microsoft logo. There’s nothing subtle here about Simon Daniels’ second go: the new Microsoft logo is based on the New Zelek font, all aggressive, piercing diagonals. It’s reminiscent of a heavy metal band’s album cover. Indeed, if you look closely at how the M, R, and F extend past the outline of the rest of the letters, it looks a lot like Metallica’s logo.